Evaluation Part 4, Part 5 and Part 6 Video and Slideshow
Evaluation part 4- In what ways does your media product use, develop or challenge forms and conventions of real media products?
Our title sequence uses many codes and conventions from the Spy Genre. We displayed these codes and conventions through various locations, props, costumes, sound and cinematography.
We filmed at very conventional Locations in London, we filmed the expensive and high class landmarks which are also iconography found in other spy genre films like the James Bond franchise. We filmed Big Ben, the Houses of Parliament and even the MI6 building, which shows the audience our narrative, and it also implies that this is a spy film.
The costumes we decided to use was mainly formal clothing except for the Agent X character as he was on the run and trying to blend in. We decided to choose formal clothing as it shows the British class and also looking at other spy films such as the James Bond franchises, they all wore formal clothes such as suits.
We used various props to show the audience the genre and these were very conventional props such as an Investigation wall, wanted pictures, newspaper articles and we even used a briefcase which is very iconic in spy films as it gives the mystery of secret files.
The soundtrack had to be a very typical action soundtrack, the type of soundtrack that is instantly recognised by the audience as an Action genre or even a Spy genre. My group and I found our soundtrack on YouTube and it was also copyright free, we felt this was a very iconic soundtrack and that it definitely displays codes and conventions of an Action/Spy film.
Evaluation part 5 - How does your media product represent particular social groups?
We represented many particular social groups in our title sequence.
Agent X the protagonist is a young adult aged character dressed in informal clothes, this brings the young adult social group to be interested in our movie as Agent X is a young adult character. He also has various props such as guns, which gives the representation of masculinity in the title sequence.
The antagonist Morgan Freeman is dressed in formal clothing with a shirt and tie along with formal shoes, this gives the representation of an upper class social group, someone more wealthy and high up in the hierarchy. It also shows authority with those working for the government or the British intelligence. Michael Caine is also dressed formally with a suit and formal shoes. Both these characters are also fairly elderly characters which also represents old age and how the elderly social group are represented as well dressed with class.
Evaluation part 6 - How did you attract/address your target audience?
I feel that we have reached our target audience of British males aged 18-29 years.
In planning we decided we needed young main actors to appeal our young target audience and we also planned that we need weapons as props and even a chase scene as the opening scene of the film to appeal the target audience. We accomplished this target as we have some fairly young actors along with very big famous actors such Morgan Freeman and Michael Caine, this means we have star power and that we attract even more viewers especially those in our target age range as well as those outside. We also have a chase scene in the opening scene, which our target audience usually appeal to. We also have gun props in the actual title sequence itself, which also appeals our target audience of British males.
Some quotes from our feedback sheets informed us what went well and how it may attract our target audience. One of the quotes was “Text was good” which informed us that our typography choice was enjoyed by some people, which are near the age of our target audience. We had “Good establishing shots” which helped us understand that the audience also enjoyed that.
Some people felt that “the time lapse goes on a bit too long” which told us that our audience may get bored if it’s too long. This shows that we can improve our title sequence by shortening some of the scenes as it may get boring if its long and not appeal our target audience.