Evaluation Part 2 and Part 3

Evaluation part 2- Who would be the audience for your product?

 The target audience for our film Agent X is British Males as our film is British and it features British iconography. The age range will be 18-29 Years as they are more likely to watch an action film in the cinema, and they are more likely to get involved on the hype around a new film and even use social media to promote it. My group and I researched into other films with a similar genre such as Bourne Identity. The Bourne Identity target audience were teenagers and young adults.

Evaluation part 3- What type of media institution would distribute your media product and why?

My group and I researched many distribution companies such as Metro Goldwyn Mayer and Eon Productions as well as Universal Studios. Metro Goldwyn Mayer and Eon Productions have created successful spy films such as the James Bond Franchise. Universal Studios distributed the Bourne Franchise and this film is also very similar to our genre and context in Agent X.  The Bourne series and James Bond series are both very successful spy genre films and also have a very similar target audience to our film Agent X. Famous worldwide distribution companies also distribute these two film franchises. We would benefit from their reputation and success in past films, which could lead to our film Agent X gain worldwide attention. Universal Studios will be an alternative distribution company to consider as they also distributed spy films but they are mainly American films whereas Agent X is a British film. My group and I decided to choose Eon Productions as our distribution company as well as our production company because this company is British.